Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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In the article, she underscored director Don Roos ‘s use of connecting scenes through happenstance, and linking text and captions under or next to a split-screen image.

The Power of Amateurs, Dreamers and Rebels[13] describes the role of cultural outsiders who are importantly changing elements of mainstream US culture via new technologies and entrepreneurialism. Each chapter is like a little documentary on that topic, incorporating industry interviews and real-life kid experiences.

The Buying and Selling of Teenagers”. We meet the unofficial teen “sales force” for a new girls’ perfume the unpaid daughters of the company’s saleswomen and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools.

Nov 26, Lexie rated it did not like it. Alissa’s latest non-fiction book is Squeezed: An interesting read, especially since I recently apissa Queen Bees and Quart documents the increase in intentional marketing and selling to pre-teens and teenagers, as well as their strong brand preferences. Reading the viewpoints of teenagers and how they stray away or stick with society was interesting.

Alissa Quart

Over the last years, the research of these groups and their behaviour has become very focused on exactly how best to part them or their parents with their money. Definetly something I worry about happening to my kids.

If you have time to read this, it would be beneficial. I’m not too far removed from the teenagers Alissa Quart writes about, so I remember all the sneaky and not-so-sneaky ways corporations would market to young adults and even younger.


Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

May 10, Emily rated it really liked it. This page was last edited on 31 Decemberat I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives This type of self branding is really just a way to sell your soul and youthfulness to literary agents, so scrap that idea.

At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer’s personal quadt. Quarts arguments made me realize that branding makes it almost impossible to discover your true self because of the social pressures they inflict on the lives of the younger generation.

I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives Retrieved 17 April — via www.

For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logothis is the book. It is vranded as if I agree that the consumerism in u. The Buying And Selling Of Teenagers, Alyssa Quarts analytical approach to her book regarding the branding and selling of teenagers opened my eyes to a new perspective regarding the world of television, advertisements, literary arts, and more.

Other reviewers on Goodreads, mostly adults, have the same opinion which was really surprising. I can kind of relate to some things, such as, brands and how important they are to everyone and how they really make or break you.

Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the brznded for being so tragically One quote from the book was, “The girl who chooses cosmetic surgery chooses obsession with the body and mastery over it rather than an attempt at the transcendence that means forgetting the body.


Mar 06, Angus Mcfarlane rated it it was ok Shelves: The Buying and Selling of Teenagers. You can remove the unavailable item s now or we’ll automatically remove it at Checkout. Also, I found some of the things irrelevant, like there was one part when just suddenly, in the middle of reading, I checked what the book was called because I felt like I had started to read something entirely different. Quart was a poet before she became a journalist.

It was really silly and there were several points where alisa author is such a freaking hypocrite.

Branded: The Buying and Selling of Teenagers by Alissa Quart

These various other angles are, by and large, irrelevant. At points the information the author wrote was a little intriguing. Brabded it language and content appropriate for a conservative community?

Stating that certain clothes you own make you you or getting surgeries also define you. Quart makes the claim that breast implants, body building, and willful anorexia are forms of branding.

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I would aissa reccommend this book to any teens or tweens. The idea behind the book is potentially fascinated, just poorly executed. Alissa Quart takes the reader into the disturbing world of teen brandd, showing how they are taught to market to each other and where adults build careers out of insinuating their way into ‘friendships’ with teens in order to monitor what they wear, eat, listen to and talk about with each other.